Top 2 are branded search, that is the reason why CTR is too high.
The Digital Agency aimed to drive high-value traffic to a client’s website via a digital advertising campaign. They researched the ideal audience and advertising channels to use.
They created engaging ad copy, targeted the ideal audience, and utilised analytics to optimise the campaign for high CTR and ROI.
Through a combination of targeted advertising and continuous optimization, The Digital Agency successfully drove high-value traffic to the website, resulting in increased engagement, conversions, and revenue for the business.