eCommerce

Navigating the eCommerce landscape can be challenging for businesses, regardless of their size or industry. This is where The Digital Agency, a UK-based digital marketing agency, steps in to help businesses accelerate their eCommerce growth. Our key service offering is comprehensive eCommerce Consultancy & Operations, designed to help businesses establish and grow their online presence across various platforms.

Our eCommerce consultancy service is anchored in a solid understanding of the online market landscape. We provide a thorough initial market research presentation and competitive analysis. Based on this data, we develop a robust eCommerce Strategy Document outlining the platforms and channels to be used in different countries.

Our services include setting up, managing, and updating your Shopify website, including listings. We also optimise existing listings and devise a pricing strategy to ensure competitiveness and profitability.

For businesses looking to expand into Amazon and eBay, we provide comprehensive setup and management services. This includes setting up your Amazon and eBay accounts, integrating them with your Shopify store, managing Amazon Ads, and providing monthly sales analysis for actionable insights.

However, it’s important to note that our services do not extend to warehouse operations, fulfillment, returns, customer support, Amazon Ad spending, platform and tool license costs, and product photography.

We are a certified Google Partner and Shopify Partner with offices in London and Istanbul. With 16 years of experience, we have worked with 140 brands in 500 projects, delivering high growth in eCommerce, Facebook & Google advertising, and SEO.

We have a strong track record with world-class brands including Michelin, Oriflame, IHG, Equinix, Yildiz Holding, Dabur, Euromaster, Aytaç, and Tupras. Our portfolio of success is a testament to our capabilities and commitment to deliver results.

Our eCommerce consultancy service extends to customer support. We set up support messages across all channels – Shopify, eBay, Amazon, etc., ensuring they all go to a single email, making it easier for you to manage your customer interactions.

As your business grows, we can help set up affiliate campaigns to boost your sales. Statistics show that established eCommerce websites can generate 10-20% of sales from affiliates. We also provide guidance for setting up a Facebook eCommerce presence and other Google services like Google Analytics, Google Merchant Center, Google Ads, Google Search Console, Google Business, and Google Reviews.

We firmly believe in the power of reviews for building customer trust. Hence, we guide you to sign up and configure auto invites to Trustpilot, embed Trustpilot onto your website, and add Google Reviews and Trustpilot links to Order Confirmation emails.

Our references and case studies speak volumes about our abilities and successes. We’ve helped businesses grow their eCommerce websites from scratch, increase their revenue, and achieve massive returns on ad spend on social media.

We helped one client achieve an extra £370k in sales on Amazon in just 4 months YOY by optimising their product listings and using Amazon’s sponsored products ads. Another client experienced a 43.8% increase in Amazon revenue after we improved their product listings and ran targeted advertising campaigns.

In conclusion, The Digital Agency is your go-to partner for eCommerce consultancy and operations. We have the expertise, experience, and proven track record to help your business achieve its eCommerce objectives. Get in touch with us today to start your journey to eCommerce success.

Our agency began by conducting a thorough analysis of the client’s Amazon Ads campaigns to identify areas of improvement. We made several recommendations to improve the targeting of their ads, such as refining their keyword targeting and using Amazon’s targeting options to reach more specific audiences.

In addition to improving the targeting of the ads, we also worked on optimizing the ad copy to make it more appealing to customers. We tested different ad formats and messaging to see what resonated best with the client’s target audience.

Finally, we also optimized the bidding strategy for the client’s Amazon Ads campaigns to ensure they were getting the best possible return on investment (ROI) for their advertising spend.

By optimizing the targeting, ad copy, and bidding strategy for the client’s Amazon Ads campaigns, our digital marketing agency was able to significantly improve the ROAS for their advertising spend. The client was thrilled with the results and has continued to work with our agency to further optimize their Amazon Ads campaigns and drive more sales.

The Digital Agency was able to generate an extra £370k in sales on Amazon with a 20% increase in just 4 months year-over-year (YOY). The company achieved this growth by optimizing their product listings, improving their product images, and using Amazon’s sponsored products ads to drive targeted traffic to their listings.

Client Background:

Our client is an ecommerce business that sells products on Amazon. They approached our digital marketing agency with the goal of increasing their revenue on the platform.

Objective:

The objective of our digital marketing agency was to increase the client’s revenue on Amazon by optimizing their product listings and running targeted advertising campaigns.

Strategy:

Our agency began by conducting a thorough audit of the client’s product listings to identify areas of improvement. We made several recommendations to improve the product titles, descriptions, and images to make them more appealing to customers.

In addition to optimizing the product listings, we also created targeted advertising campaigns to drive more traffic to the client’s listings. We used Amazon’s sponsored products ads to promote the client’s products to customers who were searching for similar items on the platform.

Results:

Over the course of six months, our digital marketing agency was able to significantly increase the client’s revenue on Amazon. Here are the key results:

Amazon revenue increased from £157,533 to £226,623, a 43.8% increase.

Conclusion:

By optimizing the client’s product listings and running targeted advertising campaigns, our digital marketing agency was able to significantly increase their revenue on Amazon. The client was thrilled with the results and has continued to work with our agency to further improve their sales on the platform.