Digital Advertising

>Digital Advertising

Digital Advertising

At The Digital Agency, we stand at the forefront of the digital marketing space, leveraging our expertise in website production, social media communication, search engine optimization, and Facebook & Google advertising to create measurable results for our clients. With 16 years of experience, 140 brands, and 500 projects under our belt, we’ve demonstrated time and again that we have what it takes to excel in the digital landscape.

Our track record speaks for itself – among our clients are world-leading brands like Yildiz Holding, Michelin, Oriflame, IHG, Equinix, Euromaster, Aytaç, and Golf. But we don’t rest on our laurels. We are continually pushing the boundaries of what’s possible in digital marketing, consistently delivering cutting-edge digital advertising solutions for businesses across the UK and beyond.

At The Digital Agency, our digital advertising services are comprehensive. We manage social media, design and optimize ads for Facebook and Instagram, and handle every aspect of SEO, from content marketing to link building. Our SEM services are second to none – we’re experts in Google Adwords Pay Per Click advertising, ensuring our clients’ ads reach the right audience at the right time.

But we’re not just about driving traffic. We understand that the ultimate goal of digital advertising is conversion. That’s why we offer a range of digital marketing consultancy services, including Google Analytics Traffic Analysis, User Experience and Conversion Consultancy, and eCommerce Consultancy. Our monthly reporting ensures our clients are always in the loop, providing them with actionable insights that can help them make informed decisions about their digital advertising strategy.

Our portfolio of case studies demonstrates our commitment to results. From securing 134k more organic visitors in a single month to achieving a 150 percent increase in world-class brand SEO traffic, we’ve proven our ability to deliver outstanding outcomes for our clients. Our digital advertising strategies have doubled organic traffic, increased SME organic web traffic by 4x, and even achieved a 1 million visit with zero budget.

Our success stories extend beyond traffic metrics. We have more than doubled the return on investment (ROI) for our world-class client, increasing visits by 167%, visitors by 175%, and pageviews by 126%, all while reducing the bounce rate by 18%. Our campaigns have generated $51k in revenue from a mere $2k Adwords budget and 1 million Facebook video views for just $1350.

We invite you to visit our website at www.thedigital.agency to learn more about our work and explore our recent cases in detail. Choose The Digital Agency as your digital advertising partner and unlock the potential of your business in the digital age.

Website revenue 27% increase, conversion rate 55% increase

Our digital agency began by conducting a thorough analysis of the client’s website to identify areas of improvement. We made several recommendations to improve the website’s user experience, such as simplifying the checkout process, improving product pages, and making the website mobile-responsive.

In addition to improving the website design, we also restructured the client’s Google Ads campaigns to target more specific keywords and audiences. This helped to increase the effectiveness of their advertising campaigns and drive more targeted traffic to their website.

We also conducted thorough conversion rate optimization (CRO) by analyzing the client’s website data to identify areas where visitors were dropping off or not completing the checkout process. We then made several optimizations to address these issues, such as improving the website’s navigation, adding trust badges, and implementing retargeting campaigns.

 

Low CPC, Good CTR, High Traffic on Meta Ads

The Digital Agency managed a meta-advertising campaign for a client to achieve low CPC, good CTR, and increased website traffic.

To begin the project, The Digital Agency conducted thorough keyword research and analysis to identify the most relevant and high-performing keywords for the campaign. They then crafted compelling ad copy that incorporated the chosen keywords and targeted the client’s ideal audience.

The Digital Agency continuously optimised the meta-advertising campaign, leveraging data analytics and testing ad variations to achieve a low CPC, good CTR, and increased website traffic.

Increased conversion rate and returning customers

The Digital Agency was tasked with improving the conversion rate and customer retention for an ecommerce website.

The Digital Agency improved the website’s user experience by analysing and optimising the customer journey. They simplified checkout, improved site speed, and enhanced design and functionality.

The Digital Agency executed a targeted email marketing campaign with personalised messaging and promotions to re-engage past customers, resulting in increased conversion rate and customer retention, ultimately driving revenue growth.

High CTR, High Value traffic

Top 2 are branded search, that is the reason why CTR is too high.

The Digital Agency aimed to drive high-value traffic to a client’s website via a digital advertising campaign. They researched the ideal audience and advertising channels to use.

They created engaging ad copy, targeted the ideal audience, and utilised analytics to optimise the campaign for high CTR and ROI.

Through a combination of targeted advertising and continuous optimization, The Digital Agency successfully drove high-value traffic to the website, resulting in increased engagement, conversions, and revenue for the business.

Low cost, good interaction traffic

The Digital Agency was assigned to develop a cost-effective digital marketing campaign that would drive high-quality traffic. The team conducted extensive research to identify the target audience and determine the most effective channels to reach them.

They crafted compelling ad copy and used advanced targeting methods to reach the ideal audience, achieving high interaction rates and a low CPC. The team continuously monitored and optimised the campaign for optimal performance and cost-effectiveness.

The Digital Agency’s strategic approach and ongoing optimization efforts created a successful digital marketing campaign, achieving a low CPC and driving significant website traffic.

Good converting, diversified traffic to ecommerce site

The Digital Agency generated diversified, high-converting traffic for a client’s ecommerce site. Thorough research was conducted to identify effective advertising channels and the target audience.

They crafted targeted ad copy and utilised advanced targeting techniques to achieve high conversions and diversified traffic sources to the ecommerce site. Through continuous monitoring and optimization, impressive results were achieved.

The Digital Agency’s strategic approach and ongoing optimization efforts resulted in a successful digital marketing campaign, ultimately driving significant revenue and growth for the client’s business.

3-4-5% high conversion rates

The Digital Agency was tasked with improving the conversion rates of a client’s website. They conducted a thorough analysis of the site’s user experience and identified areas for improvement.

They then implemented various changes, including simplifying the checkout process, improving site speed, and enhancing the site’s overall design and functionality.

By leveraging A/B testing and continuous optimization, the agency was able to achieve a 3-4-5% high conversion rate for the client’s website, resulting in increased revenue and business growth.