Search Engine Optimization

>Search Engine Optimization

The Digital Agency: A Leading UK-Based SEO & SEM Specialist

The Digital Agency is a London and Istanbul-based digital marketing agency that excels in offering superior Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services. As a certified Google Partner and Shopify Partner, we have a proven track record of delivering substantial growth through our meticulous SEO and SEM strategies. Over 16 years, we have worked with 140 brands in 500 projects, bringing unrivalled expertise to our clients’ digital needs.

Our SEO and SEM services are comprehensive, encompassing on-site SEO, off-site SEO, and Google Ads Pay Per Click (PPC) advertising. With our on-site SEO, we focus on content marketing and infrastructure optimization. For off-site SEO, we employ powerful link building strategies. All these efforts are designed to increase your website’s organic visibility on Google, driving more visitors to your site.

We also offer expert management of Google Ads PPC advertising, helping you to bid on the most effective keywords for your business and ensure that your ads are displayed in Google’s search results.

Partnering with us means entrusting your digital marketing needs to a team that has worked with world-class brands, including Michelin, Oriflame, IHG, Equinix, Yildiz Holding, Dabur, Euromaster, Aytaç, and Tupras. Our success stories speak for themselves, with increases in organic web traffic, ROI, and new conversions.

Our SEO approach is split into two core areas. Firstly, we improve your website’s infrastructure to ensure that search engines can easily crawl and index your content. Secondly, we help you to create high-quality content that will rank well for targeted keywords.

Our off-site SEO strategy focuses on link building, helping to boost your website’s authority and visibility on search engines. This involves creating new links to your website with relevant keywords and unique content.

As for our SEM services, we help you define your Google Ads strategy, manage your budget and payments, and continuously optimize your campaigns. With our ad-hoc reports and monthly reports, you can keep track of your progress and results.

We believe in transparency and results. That’s why we provide our clients with detailed SEO and SEM reports, helping them understand the impact of our services. Our initial SEO report is prepared in the first month, followed by monthly SEO & SEM reports and ad-hoc reports.

We also offer a comprehensive digital marketing strategy, as outlined in our detailed guide. With The Digital Agency, you’re not just investing in SEO or SEM services – you’re investing in a holistic digital strategy that works to propel your business towards its goals.

Our pricing is competitive and fair, with one-time fees paid at the start and end of the project, and monthly fees paid 30 days after the invoice date. Please note that these fees do not include advertising spendings, which are paid directly to Google and Facebook by the client.

To learn more about our success stories and to see how we’ve helped other businesses grow, visit the ‘Success Stories’ section on our website. Our team at The Digital Agency is ready to help your business reach its full digital potential. Contact us today to get started with our world-class SEO and SEM services.

56% increase in SEO traffic in a single quarter

The Digital Agency implemented a comprehensive SEO strategy focused on technical optimizations, content enhancements, and backlink acquisition to maximise search engine visibility and improve the client’s online presence.

Through their strategic efforts, The Digital Agency successfully achieved a substantial 56% increase in SEO traffic for the client within a single quarter. This remarkable growth in organic traffic demonstrates the effectiveness of the agency’s approach to search engine optimization.

The increased SEO traffic enhanced the client’s website visibility, driving brand exposure and attracting targeted organic visitors. This growth highlights the successful collaboration between The Digital Agency and the client, achieving notable business outcomes.

Delivering an extra half million organic visitors

The Digital Agency achieved a remarkable feat by delivering an additional half million organic visitors. They employed strategic tactics to increase organic traffic. To optimise website visibility, The Digital Agency implemented specific initiatives such as SEO techniques, engaging content marketing, and impactful social media engagement.

This growth in organic visitors spanned across industries and sectors as The Digital Agency worked with diverse clients and brands, tailoring each project to their unique characteristics.

The measurable results of The Digital Agency’s efforts in delivering an additional half million organic visitors were impressive. Improved organic search rankings, increased website traffic, higher conversion rates, and enhanced engagement metrics demonstrated the impact.

134k more organic visitors this month

Our SEO & SEM client has been enjoying %29 increase in organic traffic compared to last month.

We are aware of the seasonality in many cases so we are making sure we are ahead of the pace compared to last year. In this case, we have attracted 86k new organic traffic compared to last year, same month.

4x increase in SME organic web traffic

%450 increase in organic search traffic of a Market leader SME web site, compared to same season last year. So, what changed since? We have rebuilt the web site from scratch, with SEO in mind. We have generated, unique SEO compatible content (which are nice for user experience as well) . Link building as well as Adwords management were also done by the Digital Agency.

As a result of overall effort, 4x better organic Google traffic for the seasonal business.

1 million visit with zero budget

This is one of our own, side projects. Although it has absolutely zero marketing budget, project has attracted 1 million visitors, most of it organically through Google. What we did is basically content marketing, a consistent SEO and some email marketing.

150 percent increase in world-class brand SEO traffic


Screenshot says it all. We have increased organic Google traffic by %150 for a B2B website of our world-class brand. Of course, this was done with the help of our both on-site and off-site Search engine optimization efforts.

3x organic traffic increase in fashion site

Our fashion client in London has an e-commerce web site. We were responsible for search engine optimization and Google Adwords management. The Digital Agency has managed to achieve 3x boost in organic Google traffic to web site in a relatively short time. Quality of this newly attracted traffic is also high (no bogus traffic) and is significantly supporting actual sales. It is a nice case study for us as an example of London Search Engine Optimization.

70 percent SEO traffic increase


After our Search Engine Optimization service, web site organic visitors increased by %70. 

Generally, quality of traffic drops slightly when a significant increase in quantity of traffic happens. This is due to assumption that most targeted visitors are already visiting the web site. If you reach more people, they are less likely to be better engaged at your site than your core audience.

What is interesting is that, in our case, all other KPIs also increased. Meaning that all KPIs including bounce rate,  pageviews, average session duration also improved significantly as well as quantity of organic search traffic.

Our SEO traffic tops quantity and quality


Our organic SEO traffic topped our world class client’s web site traffic referral list not only in quantity, but also in quality. Red rectangle shows that even though SEO has forwarded the most traffic, site duration is significantly higher than other traffic sources. Meaning that a higher quality traffic has been provided.