Our digital agency began by conducting a thorough analysis of the client’s website to identify areas of improvement. We made several recommendations to improve the website’s user experience, such as simplifying the checkout process, improving product pages, and making the website mobile-responsive.
In addition to improving the website design, we also restructured the client’s Google Ads campaigns to target more specific keywords and audiences. This helped to increase the effectiveness of their advertising campaigns and drive more targeted traffic to their website.
We also conducted thorough conversion rate optimization (CRO) by analyzing the client’s website data to identify areas where visitors were dropping off or not completing the checkout process. We then made several optimizations to address these issues, such as improving the website’s navigation, adding trust badges, and implementing retargeting campaigns.