Digital Advertising
Digital Advertising
At The Digital Agency, we stand at the forefront of the digital marketing space, leveraging our expertise in website production, social media communication, search engine optimization, and Facebook & Google advertising to create measurable results for our clients. With 16 years of experience, 140 brands, and 500 projects under our belt, we’ve demonstrated time and again that we have what it takes to excel in the digital landscape.
Our track record speaks for itself – among our clients are world-leading brands like Yildiz Holding, Michelin, Oriflame, IHG, Equinix, Euromaster, Aytaç, and Golf. But we don’t rest on our laurels. We are continually pushing the boundaries of what’s possible in digital marketing, consistently delivering cutting-edge digital advertising solutions for businesses across the UK and beyond.
At The Digital Agency, our digital advertising services are comprehensive. We manage social media, design and optimize ads for Facebook and Instagram, and handle every aspect of SEO, from content marketing to link building. Our SEM services are second to none – we’re experts in Google Adwords Pay Per Click advertising, ensuring our clients’ ads reach the right audience at the right time.
But we’re not just about driving traffic. We understand that the ultimate goal of digital advertising is conversion. That’s why we offer a range of digital marketing consultancy services, including Google Analytics Traffic Analysis, User Experience and Conversion Consultancy, and eCommerce Consultancy. Our monthly reporting ensures our clients are always in the loop, providing them with actionable insights that can help them make informed decisions about their digital advertising strategy.
Our portfolio of case studies demonstrates our commitment to results. From securing 134k more organic visitors in a single month to achieving a 150 percent increase in world-class brand SEO traffic, we’ve proven our ability to deliver outstanding outcomes for our clients. Our digital advertising strategies have doubled organic traffic, increased SME organic web traffic by 4x, and even achieved a 1 million visit with zero budget.
Our success stories extend beyond traffic metrics. We have more than doubled the return on investment (ROI) for our world-class client, increasing visits by 167%, visitors by 175%, and pageviews by 126%, all while reducing the bounce rate by 18%. Our campaigns have generated $51k in revenue from a mere $2k Adwords budget and 1 million Facebook video views for just $1350.
We invite you to visit our website at www.thedigital.agency to learn more about our work and explore our recent cases in detail. Choose The Digital Agency as your digital advertising partner and unlock the potential of your business in the digital age.
Website revenue 27% increase, conversion rate 55% increase
Our digital agency began by conducting a thorough analysis of the client’s website to identify areas of improvement. We made several recommendations to improve the website’s user experience, such as simplifying the checkout process, improving product pages, and making the website mobile-responsive.
In addition to improving the website design, we also restructured the client’s Google Ads campaigns to target more specific keywords and audiences. This helped to increase the effectiveness of their advertising campaigns and drive more targeted traffic to their website.
We also conducted thorough conversion rate optimization (CRO) by analyzing the client’s website data to identify areas where visitors were dropping off or not completing the checkout process. We then made several optimizations to address these issues, such as improving the website’s navigation, adding trust badges, and implementing retargeting campaigns.
Low CPC, Good CTR, High Traffic on Meta Ads
The Digital Agency managed a meta-advertising campaign for a client to achieve low CPC, good CTR, and increased website traffic.
To begin the project, The Digital Agency conducted thorough keyword research and analysis to identify the most relevant and high-performing keywords for the campaign. They then crafted compelling ad copy that incorporated the chosen keywords and targeted the client’s ideal audience.
The Digital Agency continuously optimised the meta-advertising campaign, leveraging data analytics and testing ad variations to achieve a low CPC, good CTR, and increased website traffic.
Increased conversion rate and returning customers
The Digital Agency was tasked with improving the conversion rate and customer retention for an ecommerce website.
The Digital Agency improved the website’s user experience by analysing and optimising the customer journey. They simplified checkout, improved site speed, and enhanced design and functionality.
The Digital Agency executed a targeted email marketing campaign with personalised messaging and promotions to re-engage past customers, resulting in increased conversion rate and customer retention, ultimately driving revenue growth.
High CTR, High Value traffic
Top 2 are branded search, that is the reason why CTR is too high.
The Digital Agency aimed to drive high-value traffic to a client’s website via a digital advertising campaign. They researched the ideal audience and advertising channels to use.
They created engaging ad copy, targeted the ideal audience, and utilised analytics to optimise the campaign for high CTR and ROI.
Through a combination of targeted advertising and continuous optimization, The Digital Agency successfully drove high-value traffic to the website, resulting in increased engagement, conversions, and revenue for the business.
Low cost, good interaction traffic
The Digital Agency was assigned to develop a cost-effective digital marketing campaign that would drive high-quality traffic. The team conducted extensive research to identify the target audience and determine the most effective channels to reach them.
They crafted compelling ad copy and used advanced targeting methods to reach the ideal audience, achieving high interaction rates and a low CPC. The team continuously monitored and optimised the campaign for optimal performance and cost-effectiveness.
The Digital Agency’s strategic approach and ongoing optimization efforts created a successful digital marketing campaign, achieving a low CPC and driving significant website traffic.
Good converting, diversified traffic to ecommerce site
The Digital Agency generated diversified, high-converting traffic for a client’s ecommerce site. Thorough research was conducted to identify effective advertising channels and the target audience.
They crafted targeted ad copy and utilised advanced targeting techniques to achieve high conversions and diversified traffic sources to the ecommerce site. Through continuous monitoring and optimization, impressive results were achieved.
The Digital Agency’s strategic approach and ongoing optimization efforts resulted in a successful digital marketing campaign, ultimately driving significant revenue and growth for the client’s business.
3-4-5% high conversion rates
The Digital Agency was tasked with improving the conversion rates of a client’s website. They conducted a thorough analysis of the site’s user experience and identified areas for improvement.
They then implemented various changes, including simplifying the checkout process, improving site speed, and enhancing the site’s overall design and functionality.
By leveraging A/B testing and continuous optimization, the agency was able to achieve a 3-4-5% high conversion rate for the client’s website, resulting in increased revenue and business growth.
£1.6m revenue from Google Ads with 4 ROAS in 2022
The Digital Agency successfully implemented a campaign for a client, resulting in an impressive revenue of £1.6 million with a return on ad spend (ROAS) of 4 in 2022.
Through thorough research and strategic targeting, the agency was able to effectively reach the ideal audience, driving high-quality traffic to the client’s website.
They also utilised advanced analytics tools to continually monitor and optimise the campaign, ensuring maximum effectiveness and ROI.
£600k Website sales, 1/3 coming from Google Ads in 2022
The Digital Agency aimed to increase website sales for a client in 2022 by creating a digital advertising campaign. They identified the ideal target audience and crafted ad copy to effectively reach them.
By continually monitoring and optimising the campaign, The Digital Agency was able to achieve impressive results, driving approximately one-third of the website’s total sales and generating £600k in revenue.
The successful campaign demonstrated the power of targeted digital advertising to drive business growth and increase revenue for the client.
Half million £ sales via Amazon ads 3.5 ROAS
The Digital Agency was tasked with increasing sales for a client through advertising in 2022. They conducted thorough research to identify the ideal target audience and developed a strategic advertising campaign, optimising the client’s product listings and utilising advanced targeting techniques to reach interested buyers.
Through ongoing optimization efforts, The Digital Agency was able to achieve impressive results, driving half a million pounds in sales with a 3.5 return on ad spend (ROAS).
4 ROAS in Amazon UK ads
The Digital Agency was tasked with driving sales for products. They began by conducting thorough research to identify the ideal target audience and determine the most effective advertising channels.
The agency then crafted targeted ad copy and utilised advanced targeting techniques to reach the ideal audience, resulting in a high click-through rate and ultimately driving significant sales.
By continually monitoring and optimising the campaigns, The Digital Agency was able to achieve a 4 ROAS, providing a strong return on investment for the client.
3.7 ROAS on Amazon US ads
The Digital Agency analysed the advertising strategy and created a customised plan with keyword research, ad optimization, and audience segmentation. The Digital Agency continuously monitored and adjusted the ad campaigns, resulting in a remarkable 3.7 ROAS on Amazon US ads for the client, which led to increased sales and revenue.
The success of this campaign demonstrates the importance of partnering with a skilled and experienced digital marketing agency that can help businesses effectively navigate the complex world of online advertising.
The Digital Agency’s ability to develop and execute a tailored strategy that delivered measurable results showcases their expertise in driving success for their clients.
UK Amazon ads 4.4 ROAS
The Digital Agency created a comprehensive Amazon advertising campaign in the UK, including keyword research, targeting, and ad creative development, with a goal of achieving a ROAS of 4.4 or higher.
By continuously monitoring and optimising the campaign, we were able to achieve an impressive ROAS of 4.4 within the first month. We also implemented advanced tracking to gain insights into customer behaviour, allowing us to refine the targeting and messaging to better reach our audience.
The success of the campaign helped to increase brand awareness and drive sales, solidifying the brand’s position as a top player in their industry on Amazon UK. The Digital Agency’s expertise in Amazon advertising and data analysis helped to achieve exceptional results for the campaign.
4 ROAS on Amazon ads
The Digital Agency successfully achieved a return on ad spend (ROAS) of 4 on an advertising campaign. Through comprehensive keyword research, targeting, and ad creative development, our team was able to optimise the campaign for maximum efficiency.
We also continuously monitored and analysed the data to adjust the targeting and messaging, leading to increased engagement and ultimately, a ROAS of 4. The success of the campaign helped to drive sales and increase brand awareness, demonstrating The Digital Agency’s expertise in advertising and data analysis.
2 million people reached on social ads
The Digital Agency successfully reached 2 million people through a social media advertising campaign. Our team developed a comprehensive strategy that included audience targeting, ad creative development, and continuous optimization.
We utilised data-driven insights to optimise the targeting and messaging, resulting in increased engagement and reach. The visually appealing ad creative and compelling messaging helped to capture the attention of the target audience, leading to a successful campaign.
The campaign’s success demonstrated The Digital Agency’s expertise in social media advertising and our ability to drive results for businesses looking to increase their reach and engagement on social media platforms.
Close to 1 million TL spent on Google Ads
The Digital Agency managed a successful Google Ads campaign with a budget close to 1 million TL. Our team developed a data-driven strategy that included keyword research, ad creative development, and continuous optimization to maximise return on ad spend.
We used advanced targeting techniques and optimised the ads for various devices to reach the target audience effectively. Through continuous monitoring and optimization, we were able to improve ad performance and increase conversion rates.
The campaign’s success demonstrated The Digital Agency’s expertise in Google Ads and our ability to drive results for businesses looking to increase their online visibility and reach a larger audience.
600k people reached on social ads
The Digital Agency developed and executed a social media advertising campaign that reached 600k people. Our team of social media experts created visually appealing ad creatives and utilised advanced targeting techniques to reach the target audience effectively.
Using data-driven insights and A/B testing, we optimised ad performance and increased engagement rates. The success of the campaign demonstrated The Digital Agency’s expertise in social media advertising and our ability to deliver measurable results for businesses looking to increase their social media presence and reach a larger audience.
3.2 ROAS on Amazon ads
The Digital Agency successfully generated a 2 ROAS (Return on Ad Spend) on an Amazon advertising campaign. Our team of experts developed a strategic plan that included targeted keyword research, ad creative development, and data-driven analysis to optimise the campaign’s performance.
Through continuous monitoring and optimization, we were able to achieve a strong ROAS and drive significant revenue for the business.
Our team’s expertise in Amazon advertising played a vital role in achieving the desired results for the campaign.
3.9 ROAS on Facebook ads
The Digital Agency aimed to achieve a return on ad spend (ROAS) of at least 9 for a advertising campaign. Our team of experts developed a comprehensive strategy, including ad targeting, creative development, and ongoing optimization.
Through our data-driven approach and continuous optimization efforts, we were able to achieve a ROAS of 3.9 for the Facebook advertising campaign. The visually appealing ad design and persuasive messaging helped to increase customer engagement and drive sales.
Our team’s expertise in advertising played a crucial role in achieving the desired results for the campaign.
4.5 ROAS and £2m revenue with Google Ads
The Digital Agency’s goal was to achieve a return on ad spend (ROAS) of at least 5 and generate revenue of £2m for a Google Ads campaign. Our team of experts developed a comprehensive strategy, including keyword research, ad targeting, and ongoing optimization.
Through our data-driven approach and continuous optimization efforts, we were able to achieve a ROAS of 5 and generate revenue of £2m for the Google Ads campaign.
The visually stunning ad design and persuasive messaging helped to increase customer engagement and drive sales. Our team’s expertise in Google Ads played a crucial role in achieving the desired results for the campaign.
Green in all KPIs
Recognizing the importance of sustainability in today’s business landscape, The Digital Agency implemented a comprehensive “Green in all KPIs” strategy. This case study highlights the agency’s efforts to reduce carbon emissions, promote eco-conscious workplace practices, and support sustainable partnerships, resulting in positive outcomes and improved operational efficiency.
The Digital Agency initiated sustainability training programs, implemented recycling initiatives, reduced paper usage, and promoted responsible water and energy consumption within the office premises.
The “Green in all KPIs” strategy led to a substantial reduction in carbon footprint, improved operational efficiency, and cost savings through decreased resource consumption and waste generation.
Google Ads – increase in all KPIs
The Digital Agency successfully implemented a Google Ads campaign that led to a remarkable increase in all key performance indicators (KPIs). This case study highlights the agency’s strategic approach and the positive outcomes achieved without disclosing the specific brand name.
The Digital Agency developed a comprehensive campaign strategy leveraging Google Ads to boost performance across various KPIs. The strategy focused on optimising ad targeting, improving ad relevance and quality, and maximising the campaign’s overall effectiveness.
They conducted extensive market research and audience analysis to identify the most relevant and high-potential target segments. Utilising Google Ads’ targeting capabilities, they refined their audience selection, ensuring that the ads reached the right people at the right time.
We are reaching millions on social ads
The Digital Agency aimed to maximise brand visibility, engagement, and conversions by leveraging social media platforms.
They created visually stunning and attention-grabbing ad campaigns tailored to each platform, employing compelling imagery and concise copywriting. With data-driven analytics, they continuously optimised ad performance in real-time.
The outcome was exceptional. The Digital Agency successfully reached millions of potential customers, propelling the client’s brand into the digital spotlight through the power of social media.
Reaching millions on Google Ads
The Digital Agency developed an ingenious strategy to harness the power of Google Ads. Through thorough market research and audience analysis, they identified relevant keywords and crafted compelling ad content. They optimised landing pages and employed precise targeting techniques for maximum impact.
Launching captivating Google Ads, The Digital Agency utilised enticing formats, persuasive call-to-actions, and visually stunning elements. They continuously monitored and refined the campaign using real-time data to achieve exceptional results.
The outcome was extraordinary. Leveraging Google Ads’ reach, they connected the client’s brand with millions of potential customers, resulting in a substantial surge in brand visibility. Clicks, impressions, and ad engagement experienced significant increases, leading to remarkable conversions and outstanding return on investment (ROI).
Website visitors tripled
The Digital Agency collaborated with a client to optimise their online presence. By implementing a holistic approach that combined strategic SEO techniques, compelling content creation, and targeted social media campaigns, the agency achieved remarkable results.
Over a period of three months, the client’s website witnessed a staggering surge in visitor numbers. The volume of website visitors tripled, indicating the effective implementation of the agency’s digital marketing strategies.
The achievement showcases the agency’s expertise in driving meaningful growth and attracting a wider audience to their clients’ online platforms.
27k conversions with 3% conversion rate
The Digital Agency executed a highly successful campaign resulting in 27k conversions with an impressive 3% conversion rate. This case study highlights their proficiency in driving conversions for their clients, without divulging specific brand information.
By employing a strategic approach, data analysis, and optimization techniques, The Digital Agency demonstrated their ability to generate significant results.
Through their expertise and tailored strategies, they helped clients achieve remarkable conversion rates, further solidifying their reputation as a leading digital marketing agency.
2.4 million clicks generated through Google Ads
The Digital Agency achieved remarkable success by generating an impressive 2.4 million clicks through their Google Ads campaigns. This case study highlights their expertise in driving high-quality traffic without explicitly mentioning any brand names.
By leveraging the power of Google Ads, The Digital Agency effectively reached and engaged a vast audience. Their strategic approach, including targeted keyword research, compelling ad copy, and continuous campaign optimization, enabled them to achieve outstanding click-through rates.
Through their proficiency in Google Ads management, The Digital Agency delivered significant results and helped their clients achieve extensive online visibility and potential customer reach.
1.5 million revenue with 1 million users
The Digital Agency accomplished remarkable success by generating $1.5 million in revenue with an impressive user base of 1 million. This case study highlights their proficiency in driving substantial revenue without explicitly mentioning any brand names. Through their strategic marketing efforts, The Digital Agency effectively attracted and engaged a large user base.
Their approach, which included targeted campaigns, personalised user experiences, and data-driven optimization, played a pivotal role in maximising user conversion and revenue generation.
By leveraging their expertise in digital marketing, The Digital Agency delivered exceptional results and helped their clients achieve significant financial growth and customer acquisition.
6 million more visitors compared to previous 15 month period
The Digital Agency achieved remarkable growth in website visitors, adding six million more users compared to the previous 15 months. Through strategic initiatives and tactics like targeted content marketing, SEO techniques, and social media campaigns, they optimised user experience and engagement, resulting in increased online visibility and a larger audience.
The Digital Agency enhanced user experience through improved website design, navigation, and functionality, ensuring a seamless and engaging browsing experience.
Collaborating with diverse clients and brands, The Digital Agency increased visitor traffic across multiple industries and sectors by tailoring each project to meet specific client needs. From e-commerce platforms to service-based businesses, their efforts resulted in a surge in website visitors.
Delivering 7 million new mobile users with mobile focused ads
The Digital Agency successfully delivered seven million new mobile users through their mobile-focused ads. Their effective strategies and tactics drove this significant increase in mobile user acquisition. They implemented specific mobile-focused advertising initiatives, optimising targeting, ad formats, creative content, and call-to-action strategies to attract and convert users effectively.
The Digital Agency’s remarkable growth in mobile users crossed industries and sectors. Working with diverse clients, they tailored each project to meet specific needs, resulting in the acquisition of seven million new mobile users.
The measurable results of The Digital Agency’s efforts were impressive, with significant boosts in app downloads, user engagement, retention rates and conversion rates. These metrics showcased the effectiveness of their mobile-focused ad campaigns.
We have managed Facebook and Google ads for Oriflame
The Digital Agency executed a highly effective advertising strategy for a prominent cosmetics company on Facebook and Google. Meticulous audience targeting, relevant ad formats, and strategic budget allocation led to outstanding campaign success.
The Digital Agency effectively tracked key performance indicators (KPIs) like impressions, CTRs, conversion rates, and ROAS to measure ad campaign performance. Precise audience targeting strategies ensured maximum reach and engagement.
Captivating visuals and persuasive ad copy drove conversions. Continuous optimization, and ad performance analysis, improved targeting and ad relevance. The agency’s strategic approach, performance tracking, audience targeting, creative elements, and optimization led to remarkable success in managing Facebook and Google ads, resulting in increased brand visibility, engagement, and campaign performance.
We have managed Facebook and Google ads for Michelin
The Digital Agency developed a robust advertising strategy for the automotive brand on Facebook and Google. The strategy encompassed well-defined campaign objectives, a thorough understanding of the target audience, carefully selected ad formats, and strategic budget allocation.
By aligning these key elements, the agency ensured that the advertising campaigns delivered optimal performance and achieved the brand’s marketing goals.
The Digital Agency employed various performance metrics and audience targeting strategies to measure and maximise the effectiveness of Facebook and Google ad campaigns.
By analysing impressions, CTRs, conversion rates, and ROAS, the agency made informed decisions and continuously optimised the campaigns. Their precise targeting, captivating creatives, and ongoing optimization resulted in exceptional results, establishing the brand’s online success.
We have doubled ROI
The Digital Agency, more than doubled the return on investment (ROI) for our world-class client. We have provided social media advertising and Google Adwords advertising for our brand. The company was utilizing similar budgets every month. Comparing our term of service to previous agency’s:
- 167 % increase in visits
- 175 % increase in visitors
- 126 % increase in pageviews
As the traffic increases, some loss in quality of traffic is acceptable. However, we have even managed to decrease bounce rate by 18 % which indicates that increased traffic is also high quality. It wasn’t the first time we doubled the ROI for our clients, but it is a good case nevertheless.
Providing 70 percent of new conversions
We are responsible for 2 mediums, Google and Facebook for an education firm. They have a microsite that has been set-up to record conversions. Referral type of traffic to this microsite is coming from their corporate page therefore, it is already existing customers. We are excluding this existing customers for this calculation as the campaign is focused on new customer acquisition.
%60 of all web site traffic came from Google and Facebook which the Digital Agency is responsible of. %70 of all successful conversions (excluding referral – existing customers) came from Facebook and Google channel which the Digital Agency is responsible of.
This recent project is a good example of our lead generating, conversion focused, performance advertising.
51 k USD revenue with just 2 k USD Adwords budget
Only ad spending for this ecommerce web site is Adwords, which is managed by The Digital Agency. Monthly Adwords budget for this ecommerce web site is approx. 2 k USD.
Total revenues of the same web site of most recent 30 days reported by Google Analytics is 51 k USD.
Which is almost 25x return on investment.
Almost 1 cent per click for high quality tactical traffic
We completed a tactical campaign in conjunction with two of our clients. Results were amazing:
Cost per click does not get cheaper than this, unless it is free. It is almost a cent for a click.
For such a ultra-low cost traffic, you expect a very low quality of traffic.
However, because of our highly accurate Facebook targeting for one of our clients, our ads were extremely successful delivering ultra low cost (first visual) with maximum quality (second visual) traffic for our other client.
According to Google Analytics average time on page KPIs, our tactical campaign was a huge hit, delivering maximum amount of on-page duration compared to site average, page average and campaign averages.
We doubled web site visitors for our world class client
We have given Adwords and SEO service to our world class client. Comparing recent two months of our service to previous two months of competing agency, significant improvements on most KPIs have been achieved:
- Visit and visitors increased by %250
- Pageviews tripled.
- Even though traffic is increased, bounce rate also decreased by %21, meaning that a higher quality traffic is received in our term.
30 USD ad = 225 k reach and 1500 comments
The Digital Agency achieved remarkable results with a 30 USD ad investment, reaching 225k and generating 1500 comments. Employing targeted strategies and strategic ad placements, The Digital Agency maximised the campaign’s impact within a limited budget.
By implementing tactics to encourage participation and conversation, The Digital Agency generated a high number of meaningful interactions. The widespread reach and engagement of the ad had a measurable impact on brand visibility and customer sentiment. The Digital Agency tracked and analysed metrics to evaluate the campaign’s effectiveness.
Our ads reached 21 million people
The Digital Agency achieved a remarkable 21 million reach through targeted ads, employing specific strategies and channels. Their optimised content resonated with the audience, boosting brand awareness and customer engagement.
Metrics were tracked to evaluate effectiveness. Innovative approaches ensured memorable and actionable ads for the large audience.
We doubled ROI for a video campaign
This is a page from our report to our client. It is stated that we will reach 3 million total video views including Facebook and YouTube with just 13 k USD. This is 2x return on investment compared to previous media agency. Meaning that ads of our client reached 1,5 million more people with the same amount of budget.