We are responsible for 2 mediums, Google and Facebook for an education firm. They have a microsite that has been set-up to record conversions. Referral type of traffic to this microsite is coming from their corporate page therefore, it is already existing customers. We are excluding this existing customers for this calculation as the campaign is focused on new customer acquisition.
%60 of all web site traffic came from Google and Facebook which the Digital Agency is responsible of. %70 of all successful conversions (excluding referral – existing customers) came from Facebook and Google channel which the Digital Agency is responsible of.
This recent project is a good example of our lead generating, conversion focused, performance advertising.