Search Engine Optimization
Our SEO & SEM client has been enjoying %29 increase in organic traffic compared to last month.
We are aware of the seasonality in many cases so we are making sure we are ahead of the pace compared to last year. In this case, we have attracted 86k new organic traffic compared to last year, same month.
%450 increase in organic search traffic of a Market leader SME web site, compared to same season last year. So, what changed since? We have rebuilt the web site from scratch, with SEO in mind. We have generated, unique SEO compatible content (which are nice for user experience as well) . Link building as well as Adwords management were also done by the Digital Agency.
As a result of overall effort, 4x better organic Google traffic for the seasonal business.
The Digital Agency, more than doubled the return on investment (ROI) for our world-class client. We have provided social media advertising and Google Adwords advertising for our brand. The company was utilizing similar budgets every month. Comparing our term of service to previous agency’s:
- 167 % increase in visits
- 175 % increase in visitors
- 126 % increase in pageviews
As the traffic increases, some loss in quality of traffic is acceptable. However, we have even managed to decrease bounce rate by 18 % which indicates that increased traffic is also high quality. It wasn’t the first time we doubled the ROI for our clients, but it is a good case nevertheless.
We are responsible for 2 mediums, Google and Facebook for an education firm. They have a microsite that has been set-up to record conversions. Referral type of traffic to this microsite is coming from their corporate page therefore, it is already existing customers. We are excluding this existing customers for this calculation as the campaign is focused on new customer acquisition.
%60 of all web site traffic came from Google and Facebook which the Digital Agency is responsible of. %70 of all successful conversions (excluding referral – existing customers) came from Facebook and Google channel which the Digital Agency is responsible of.
This recent project is a good example of our lead generating, conversion focused, performance advertising.
Our fashion client in London has an e-commerce web site. We were responsible for search engine optimization and Google Adwords management. The Digital Agency has managed to achieve 3x boost in organic Google traffic to web site in a relatively short time. Quality of this newly attracted traffic is also high (no bogus traffic) and is significantly supporting actual sales. It is a nice case study for us as an example of London Search Engine Optimization.
Only ad spending for this ecommerce web site is Adwords, which is managed by The Digital Agency. Monthly Adwords budget for this ecommerce web site is approx. 2 k USD.
Total revenues of the same web site of most recent 30 days reported by Google Analytics is 51 k USD.
Which is almost 25x return on investment.
Golf is the largest local ice cream manufacturer in Turkey.
Golf Kariyer is HR account of Golf Ice Cream.
After we started managing social media accounts of Golf Career, social engagement levels were skyrocketed. Golf Career blasted through competition to its well deserved first place.
Competition even included greatest financial institutions / banks of Turkey that have huge budgets.
We achieved this success in Golf Career by:
- Quality content including unique photoshoots
- Advertising every piece of content
- Video interviews
- Building a great HR web site that has even video-resume feature
Local brand in Turkey (Hobby) owned by our client Dabur (India) is in first place according to Facebook engagement levels among global cosmetics brands.
Hobby focuses on hair gel products. However great social engagement levels of Hobby has exceeded far more than Hair Gel category and even topped global cosmetics brands.
We completed a tactical campaign in conjunction with two of our clients. Results were amazing:
Cost per click does not get cheaper than this, unless it is free. It is almost a cent for a click.
For such a ultra-low cost traffic, you expect a very low quality of traffic.
However, because of our highly accurate Facebook targeting for one of our clients, our ads were extremely successful delivering ultra low cost (first visual) with maximum quality (second visual) traffic for our other client.
According to Google Analytics average time on page KPIs, our tactical campaign was a huge hit, delivering maximum amount of on-page duration compared to site average, page average and campaign averages.
After our Search Engine Optimization service, web site organic visitors increased by %70.
Generally, quality of traffic drops slightly when a significant increase in quantity of traffic happens. This is due to assumption that most targeted visitors are already visiting the web site. If you reach more people, they are less likely to be better engaged at your site than your core audience.
What is interesting is that, in our case, all other KPIs also increased. Meaning that all KPIs including bounce rate, pageviews, average session duration also improved significantly as well as quantity of organic search traffic.
One of our clients, local cosmetics brand Hobby which is part of Dabur India has overthrow major global cosmetics brand in terms of shareability. KPI is calculated by number of likes divided shares per piece of content.
You might get a lot of likes if you have a huge media budget. But keep in mind, only the best content gets shared by today’s picky social media users.
Our organic SEO traffic topped our world class client’s web site traffic referral list not only in quantity, but also in quality. Red rectangle shows that even though SEO has forwarded the most traffic, site duration is significantly higher than other traffic sources. Meaning that a higher quality traffic has been provided.
We have given Adwords and SEO service to our world class client. Comparing recent two months of our service to previous two months of competing agency, significant improvements on most KPIs have been achieved:
- Visit and visitors increased by %250
- Pageviews tripled.
- Even though traffic is increased, bounce rate also decreased by %21, meaning that a higher quality traffic is received in our term.
This is a page from our report to our client. It is stated that we will reach 3 million total video views including Facebook and YouTube with just 13 k USD. This is 2x return on investment compared to previous media agency. Meaning that ads of our client reached 1,5 million more people with the same amount of budget.