Our agency began by conducting a thorough analysis of the client’s Amazon Ads campaigns to identify areas of improvement. We made several recommendations to improve the targeting of their ads, such as refining their keyword targeting and using Amazon’s targeting options to reach more specific audiences.
In addition to improving the targeting of the ads, we also worked on optimizing the ad copy to make it more appealing to customers. We tested different ad formats and messaging to see what resonated best with the client’s target audience.
Finally, we also optimized the bidding strategy for the client’s Amazon Ads campaigns to ensure they were getting the best possible return on investment (ROI) for their advertising spend.
By optimizing the targeting, ad copy, and bidding strategy for the client’s Amazon Ads campaigns, our digital marketing agency was able to significantly improve the ROAS for their advertising spend. The client was thrilled with the results and has continued to work with our agency to further optimize their Amazon Ads campaigns and drive more sales.