We completed a tactical campaign in conjunction with two of our clients. Results were amazing:
Cost per click does not get cheaper than this, unless it is free. It is almost a cent for a click.
For such a ultra-low cost traffic, you expect a very low quality of traffic.
However, because of our highly accurate Facebook targeting for one of our clients, our ads were extremely successful delivering ultra low cost (first visual) with maximum quality (second visual) traffic for our other client.
According to Google Analytics average time on page KPIs, our tactical campaign was a huge hit, delivering maximum amount of on-page duration compared to site average, page average and campaign averages.