Digital Advertising

The Digital Agency executed a highly effective advertising strategy for a prominent cosmetics company on Facebook and Google. Meticulous audience targeting, relevant ad formats, and strategic budget allocation led to outstanding campaign success.

The Digital Agency effectively tracked key performance indicators (KPIs) like impressions, CTRs, conversion rates, and ROAS to measure ad campaign performance. Precise audience targeting strategies ensured maximum reach and engagement.

Captivating visuals and persuasive ad copy drove conversions. Continuous optimization, and ad performance analysis, improved targeting and ad relevance. The agency’s strategic approach, performance tracking, audience targeting, creative elements, and optimization led to remarkable success in managing Facebook and Google ads, resulting in increased brand visibility, engagement, and campaign performance.

The Digital Agency developed a robust advertising strategy for the automotive brand on Facebook and Google. The strategy encompassed well-defined campaign objectives, a thorough understanding of the target audience, carefully selected ad formats, and strategic budget allocation.

By aligning these key elements, the agency ensured that the advertising campaigns delivered optimal performance and achieved the brand’s marketing goals.

The Digital Agency employed various performance metrics and audience targeting strategies to measure and maximise the effectiveness of Facebook and Google ad campaigns.

By analysing impressions, CTRs, conversion rates, and ROAS, the agency made informed decisions and continuously optimised the campaigns. Their precise targeting, captivating creatives, and ongoing optimization resulted in exceptional results, establishing the brand’s online success.

The Digital Agency, more than doubled the return on investment (ROI) for our world-class client. We have provided social media advertising and Google Adwords advertising for our brand. The company was utilizing similar budgets every month. Comparing our term of service to previous agency’s:

• 167 % increase in visits
• 175 % increase in visitors
• 126 % increase in pageviews

As the traffic increases, some loss in quality of traffic is acceptable. However, we have even managed to decrease bounce rate by 18 % which indicates that increased traffic is also high quality. It wasn’t the first time we doubled the ROI for our clients, but it is a good case nevertheless.

We are responsible for 2 mediums, Google and Facebook for an education firm. They have a microsite that has been set-up to record conversions. Referral type of traffic to this microsite is coming from their corporate page therefore, it is already existing customers. We are excluding this existing customers for this calculation as the campaign is focused on new customer acquisition.

%60 of all web site traffic came from Google and Facebook which the Digital Agency is responsible of. %70 of all successful conversions (excluding referral – existing customers) came from Facebook and Google channel which the Digital Agency is responsible of.

This recent project is a good example of our lead generating, conversion focused, performance advertising.

Only ad spending for this ecommerce web site is Adwords, which is managed by The Digital Agency. Monthly Adwords budget for this ecommerce web site is approx. 2 k USD.

Total revenues of the same web site of most recent 30 days reported by Google Analytics is 51 k USD.

Which is almost 25x return on investment.

We have spent 1350 USD on Facebook and our client’s TV commercial has attracted 1 million video views.

This is a very competitive CPV (cost per view).

Our ads reached 1.7 million people (including skipped ads).

We completed a tactical campaign in conjunction with two of our clients. Results were amazing:

Cost per click does not get cheaper than this, unless it is free. It is almost a cent for a click.

For such a ultra-low cost traffic, you expect a very low quality of traffic.

However, because of our highly accurate Facebook targeting for one of our clients, our ads were extremely successful delivering ultra low cost (first visual) with maximum quality (second visual) traffic for our other client.

According to Google Analytics average time on page KPIs, our tactical campaign was a huge hit, delivering maximum amount of on-page duration compared to site average, page average and campaign averages.

These competitive KPIs wowed our multinational client HQ so much that they though it was unreal:

10 000 mobile app download for approx. 3 000 USD

2.5 million reach.

We have reached very competitive and cost-effective KPIs in this campaign.

We have boosted 30 day active loyal users of mobile application by %30 compared to previous agency.