Euromaster is Europe’s largest auto service station.
They have 2.460 service stations across 17 countries in Europe.
The country we have been managing the social media accounts for (Turkey) has been the most engaging Facebook page on the planet, compared to other country pages of Euromaster.
Local brand in Turkey (Hobby) owned by our client Dabur (India) is in first place according to Facebook engagement levels among global cosmetics brands.
Hobby focuses on hair gel products. However great social engagement levels of Hobby has exceeded far more than Hair Gel category and even topped global cosmetics brands.
We have spent 1350 USD on Facebook and our client’s TV commercial has attracted 1 million video views.
This is a very competitive CPV (cost per view).
Our ads reached 1.7 million people (including skipped ads).
We completed a tactical campaign in conjunction with two of our clients. Results were amazing:
Cost per click does not get cheaper than this, unless it is free. It is almost a cent for a click.
For such a ultra-low cost traffic, you expect a very low quality of traffic.
However, because of our highly accurate Facebook targeting for one of our clients, our ads were extremely successful delivering ultra low cost (first visual) with maximum quality (second visual) traffic for our other client.
According to Google Analytics average time on page KPIs, our tactical campaign was a huge hit, delivering maximum amount of on-page duration compared to site average, page average and campaign averages.
These competitive KPIs wowed our multinational client HQ so much that they though it was unreal:
10 000 mobile app download for approx. 3 000 USD
2.5 million reach.
We have reached very competitive and cost-effective KPIs in this campaign.
After our Search Engine Optimization service, web site organic visitors increased by %70.
Generally, quality of traffic drops slightly when a significant increase in quantity of traffic happens. This is due to assumption that most targeted visitors are already visiting the web site. If you reach more people, they are less likely to be better engaged at your site than your core audience.
What is interesting is that, in our case, all other KPIs also increased. Meaning that all KPIs including bounce rate, pageviews, average session duration also improved significantly as well as quantity of organic search traffic.
One of our clients, local cosmetics brand Hobby which is part of Dabur India has overthrow major global cosmetics brand in terms of shareability. KPI is calculated by number of likes divided shares per piece of content.
You might get a lot of likes if you have a huge media budget. But keep in mind, only the best content gets shared by today’s picky social media users.
Our organic SEO traffic topped our world class client’s web site traffic referral list not only in quantity, but also in quality. Red rectangle shows that even though SEO has forwarded the most traffic, site duration is significantly higher than other traffic sources. Meaning that a higher quality traffic has been provided.
We have boosted 30 day active loyal users of mobile application by %30 compared to previous agency.