This is one of our own, side projects. Although it has absolutely zero marketing budget, project has attracted 1 million visitors, most of it organically through Google. What we did is basically content marketing, a consistent SEO and some email marketing.
We have doubled ROI
The Digital Agency, more than doubled the return on investment (ROI) for our world-class client. We have provided social media advertising and Google Adwords advertising for our brand. The company was utilizing similar budgets every month. Comparing our term of service to previous agency’s:
- 167 % increase in visits
- 175 % increase in visitors
- 126 % increase in pageviews
As the traffic increases, some loss in quality of traffic is acceptable. However, we have even managed to decrease bounce rate by 18 % which indicates that increased traffic is also high quality. It wasn’t the first time we doubled the ROI for our clients, but it is a good case nevertheless.
Providing 70 percent of new conversions
We are responsible for 2 mediums, Google and Facebook for an education firm. They have a microsite that has been set-up to record conversions. Referral type of traffic to this microsite is coming from their corporate page therefore, it is already existing customers. We are excluding this existing customers for this calculation as the campaign is focused on new customer acquisition.
%60 of all web site traffic came from Google and Facebook which the Digital Agency is responsible of. %70 of all successful conversions (excluding referral – existing customers) came from Facebook and Google channel which the Digital Agency is responsible of.
This recent project is a good example of our lead generating, conversion focused, performance advertising.
3x organic traffic increase in fashion site
Our fashion client in London has an e-commerce web site. We were responsible for search engine optimization and Google Adwords management. The Digital Agency has managed to achieve 3x boost in organic Google traffic to web site in a relatively short time. Quality of this newly attracted traffic is also high (no bogus traffic) and is significantly supporting actual sales. It is a nice case study for us as an example of London Search Engine Optimization.
51 k USD revenue with just 2 k USD Adwords budget
Only ad spending for this ecommerce web site is Adwords, which is managed by The Digital Agency. Monthly Adwords budget for this ecommerce web site is approx. 2 k USD.
Total revenues of the same web site of most recent 30 days reported by Google Analytics is 51 k USD.
Which is almost 25x return on investment.








