TDA

Featured Clients

Equinix

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Which services we offered to Equinix?

  • TheDigital started to work with Telecity
    • Collaboration continued through Equinix acquisition
  • TheDigital shot photos to be used in social media, web site and other professional purposes
  • TheDigital managed Google Adwords based on ecommerce performance
  • TheDigital built a new, conversion focused web site for Telecity Turkey
  • TheDigital collaborated with Telecity Europe regarding digital marketing strategies of Telecity Turkey and local SadeceHosting brand

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Featured Clients

Dabur

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  • Dabur is world leader in Ayurvedic medicine.
  • Dabur was founded in 1884 in India.
  • Has 6,607 employees. Products are sold in over 120 countries.
  • 2015-2016 revenue is £ 1.3 billion.
  • Dabur web site

Which services we offered to Dabur?

  • Social Media Communication of 3 cosmetics brands in Turkey: Hobby, Fem and Vatika
  • Facebook and YouTube advertisement of Hobby TV ads
  • Product photography

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Featured Clients

Holiday Inn

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  • Holiday Inn is owned by world’s largest hotel chain, IHG
  • Holiday Inn is the largest part of IHG and hosts over
  • 3649 hotels. 100 million guest nights every year
  • Holiday Inn web page

Which services we offered to Holiday Inn?

  • TheDigital managed Holiday Inn’s social media account
  • TheDigital shot photos to be used in social media
  • TheDigital managed Facebook Ads for Holiday Inn
    • Holiday Inn become the most engaging Facebook page among other hotel chains in Turkey

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Featured Clients

Michelin

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  • World’s largest tire producer
  • 16,5 million products were sold in 2015 with a marketing presence in 170 countries
  • Official Web Site

Which services we offered to Michelin?

  • TheDigital gave consultancy services regarding a Intrapreneurship project within Michelin Turkey
  • TheDigital managed digital media operations (Facebook and Google advertisements)
  • TheDigital gave Search Engine Optimization services

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Featured Clients

Oriflame

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  • Oriflame is a leading beauty company selling direct.
  • Oriflame is present in more than 60 countries, of which we are the market leader in more than half.
  • Around 1.3 billion Euros in annual sales
  • More than 3 million Consultants
  • Approximately 7,000 employees
  • A product range of approximately 1,000 products.

Which services we offered to Oriflame?

  • Search Engine Optimization
  • Pay per click advertising: Adwords
  • Video advertising
  • Digital Marketing Consultancy

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Featured Clients

Yildiz Holding

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  • World’s largest 3rd biscuit producer
  • Owns 320 brands including McVitie’s, Godiva, Demet’s, Ülker
  • Owns United Biscuits.
    • United Biscuits is Britain’s largest biscuit manufacturer with 25% of the UK market and popular brand names including McVitie’s, Penguin, Jaffa Cakes, Jacob’s crackers, Twiglets, Mini Cheddars and Carr’s in the UK.
  • 49.000 employees worldwide
  • Chairman of Yildiz Holding is Murat Ulker is the richest man in Turkey according to Forbes.
  • https://english.yildizholding.com.tr/

Which services we offered to Yildiz Holding?

  • Burak worked as a digital marketing professional in Yildiz Holding for 7.5 years
  • TheDigital has built the web site of Yildiz Holding’s greatest annual innovation event: www.theinnoday.com
  • TheDigital has offered monthly recurring consultancy services.
  • TheDigital managed social media accounts of a company of Yildiz Holding

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Blog

Boutique digital agency

  •  TheDigital is positioned as a boutique digital agency.
    • Boutique agencies are small to medium sized agencies approx. 2 to 20 staff and have few clients that they bound strongly.
    • Boutique agency is opposite of multinational agency networks which have 30-50 staff for each office and span across the globe.
  • Advantages of working with a boutique agency is:
    • Easier as there is less hassle in every phase of business
    • Much more cost-effective
    • More dedicated to clients compared to their bigger brothers
    • Clients work more directly with the real people who do the work
      • (less client-management back and forth traffic)
    • Focused on operation rather than revenue / profitability
      • (which in reality follows successful work)
    • More flexible and able to adapt changing needs of clients in a breeze
  • Boutique digital agencies are several clicks above freelancers in terms of service quality.
    • Freelancers might require less budget to operate however they are significantly less dependable than boutique agencies.
    • Average service quality of freelancers can change rapidly because it all depends on a single person (e.g. health problems might result in ceasing all work)
      • However backups in boutique agencies can handle the work so delays are minimized

  • Boutique digital agencies do not have disadvantages of big agencies
    • Big agencies have a long list of clients that they prioritize. Client might not be in their A-list.
    • Access to agency head in a big agency is almost impossible in daily operations. However agency directors are always accessible and synced in operation
    • Big agencies have their limitations and bureaucratic sluggishness whereas boutique digital agencies are result-driven and practical

  • More info: Mashable – Pros & Cons of boutique agencies,
  • Advantages of using boutique agency, Pros of a boutique agency
Solutions

What makes our solution unique?

Why Digital Marketing?

  • Today’s marketing trends have been moving away from conventional methods towards a more computer-mediated and digital environment.
  • Business pain is to reach consumers continuously, effectively and efficiently. “Digital” is becoming the largest marketing medium in developed countries by budget spent. For example in UK , that is %40 in 2015.
  • There are many digital agencies available that focus on creative and/or operation.
    However very few of them have combine broad expertise on brand/business side with a strategic understanding of modern business models.

What makes our solution unique on digital side?

  • Founder Burak has worked in Yıldız Holding (owner of McVitie’s, Godiva, Demet’s, United Biscuits etc) for 7.5 years and collaborated directly with these global companies.
  • Burak has managed more than 30 agencies for 70 brands.
    It is evidenced that Burak’s ideas are highly rewarded in the market. Burak knows what marketers/brand marketing teams really want.
  • This is what differentiates TheDigital:
    • Burak has a brand-side understanding of business objectives and applies these strategic priorities to all operational steps of daily agency work.
      • Return on Investment
      • Cost-effectiveness
      • Result-oriented
      • Revenue-generating
      • Hassle-free project management…
Solutions

Project & Marketing Consultancy

We plan to offer project management and marketing consultancy services from the very inception to the completion phases of various projects.

Budget, time and maintenance focused project management services:

  • Adhere to the business and client targets
  • Delicate identification of process-to-results
  • Integrative perspective inclusive of different management functions

Solutions to marketing strategy formulations and long-term goals:

  • Moving beyond the marketing mix of 4P and 4C.
  • Consideration of digital age marketing needs
  • Specifics to internet marketing: Participation, personalization, peer-to-peer communities, predictive modeling.

 

Blog

Düşen organik erişime rağmen markalar Facebook’ta daha aktif

Daily post frequency rose by 36 percent on Facebook and by 14 percent on Instagram, while slipping by 2 percent on Twitter.

Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable.

Instagram topped Facebook and Twitter in terms of engagement rate, and brand with the smallest followings (1,000 or fewer) on all three social networks boasted the strongest engagement rates.

Adweek

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